Within a single sentence in regards to the spectrum of business competition, one could state that in order to remain relevant and competitive in the current electronic world, online presence is crucial. Most SME businesses are under the notion that launching a website and having profiles on social media such as Facebook and Twitter is sufficient, but this alone does not cover the scope of digital marketing, it is only scratching the surface. The competition in the virtual world is multiple times fiercer than the old days when an ice cream only cost 10 cents.

Most SME owners even think they have wrestled down their online or digital marketing strategy and that it will eventually work, the sad truth is, it will remain as it is and trickle traffic into your business arena. This is mainly due to the fact that many have the slightest clue towards what digital marketing actually is until they turn towards an SEO and digital marketing company for assistance and support. So, what is exactly digital marketing and what does a digital marketing company do? In this segment we will cover the fundamentals of digital marketing and what a digital marketing company actually does.

First and foremost let us look at the primary role of a digital marketing company which predominantly revolves around 3 elements which are to increase the level of online presence of a business, conduct relevant market research and its ‘online construct’ and thirdly integrate the online profiles and platforms that are associated with the business directly and indirectly. Now those were the roles that they play, which now leaves us at the doorstep of what they do within those three roles mentioned above.

For starters, they design, develop and optimize websites to render them as ‘search engine friendly’ sites. Now this in turn involves optimized content not just on the website, but also on other sites that are linked back to the official website. All this involves many other smaller elements such as content curation (finding good writers who able to write good quality original content that are unique), develop apps if it serves the business objectives of the company, conduct search engine optimization and social media marketing and simultaneously managing them diligently.

Then there is also the scope that revolves around mobile marketing and integration and placement of Ads online which could be regarded as Cross-Platform Marketing initiatives. Then apart from that there is also e-mail Marketing and online branding initiatives which are also critical and if done strategically could benefit businesses tenfold. Finally, there is the element of reporting where the Return on Investments (ROI) of the applied Digital Strategies and Tactics are contrasted to gauge the performance of the marketing initiatives.

The above are just the primary and secondary layers of digital marketing which is sufficient to make the head of the non-professional spin a couple of times. Establishing partnerships with a digital marketing solution provider is surefire way to ensure that your business is found and utilized by customers to the extent that – it makes a difference!