As the number of freelance designers and agencies offering web design services are growing immensely, it can be challenging to maintain new clients’ steady flow.
In this article, we will look at some different methods to get the steady flow of new clients.
Define Your Target Audience
First, decide what services you want to offer, then define your target audience. This doesn’t imply that you won’t work with clients that do not fit into your target but defining your perfect client will help you know how and where to promote your services.
Know What You Have to Offer
As we mentioned, there are many web design Adelaide agencies in the market, so your clients will have no shortage of options to hire for their projects. If you’re targeting the local market, they will most probably have various other local designers to work with. It’s necessary to know what you have to give and what makes you different. Use your strengths and skills to your advantage.
A website that showcases your work is an important marketing tool for all designers. Here we’ll look at some points you can add to get more impact on your portfolio.
Have an Appealing Portfolio Site
Your own portfolio can define your work, so be careful. Your potential clients will judge you based on your portfolio site’s design, so make sure to design a perfect and creative portfolio website. Even if you’re not offering web design services, the essence of the work samples mentioned in your portfolio will significantly influence the site’s overall look. Many portfolio sites are clean and minimal in style, allowing the work samples to highlight and seize the attention of visitors.
Keep It Simple
Experienced designers design their portfolio website simple and clean with some beautiful elements. If you design your portfolio with a minimum style, your project will be the focus. Your work should be what visitors are paying heed to. Don’t create a design with lots of details that will divert visitors. Simple websites are more user-friendly and easy to navigate.
You don’t need to add every project to your website; showcase your best work and let it show potential clients what you can do.
Including testimonials from special clients can be an excellent way to build your credibility. Ask your happy client to provide a testimonial. This way, you can have several client testimonials to showcase on the portfolio site and use as marketing materials. Including a photo of the client in the testimonial make it more genuine and help build trust.
Offer Free Consultations
You can also offer a free consultation to potential clients. For a free consultation, you can set up a meeting and ask them to fill out the form web form. This will help you to know the client’s requirements more closely and offer the most personalized solution. You can also show similar work done by you for other clients.
Guiding them with some fresh ideas and some fantastic features will create an impactful impression on clients, and they will be more likely to close the deal.
Use a Call to Action
Don’t forget to add the Call to Action button on your portfolio site. If potential clients are browsing your portfolio and find you a good fit for their project. They want to contact you at the moment. So, be proactive and include a call to action. It could be a button that prompts them to get a free estimate; it could be a contact. You could even ask them to send you an email.
Don’t assume that everyone interested in your services will take the necessary action to get in touch with you. Guide them to the desired action and make it as simple as possible.