A relatively new beauty brand, the Glossier marketing strategy strongly depends on Instagram influencers using social campaigns. This brand partner with various other Instagram users for promotion. The selection criteria using the social campaigns are based on the engagement rate of influencers, and not on the number of followers. They do have a representative program, which is similar to being a brand ambassador of social campaigns, where selected representatives will conduct activities to promote the Glossier brand.
Proctor and Noble owner Mr. Clean, is an American cleaning company and used social campaigns during the Super Bowl and Valentine’s Day a couple of months back, Leo Burnett of Toronto created an extremely sexy and snappy advert promoting the way of their products. Teasers are usually released on Twitter and Facebook in the week, which leads to the Super Bowl.
Know Your Lemons
Corrine Ellsworth Beaumont, from the concept of Worldwide Breast Cancer, has ideated the idea of ‘Know Your Lemons’ social campaigns to raise awareness about the widespread breast cancer. The idea here is to encourage and help women identify the early warning signs of breast cancer, and such a response to the following social campaign was incredible. The stand-alone Facebook page contains updates about the cause, news stories, and other awareness programs. The campaign managers of social campaigns usually adopt a visual approach, which helps them to target even illiterate people.
In 2017, Ted Baker released a 360-degree shoppable video as a part of their Spring and Summer marketing social campaign. They use VR technology and multi-social media distribution in creating an episodic sitcom that uses fictional characters where all the participants will engage with the Meet and Bakers initiative on many social channels like that of Instagram and the offline used at the Ted Baker stores. It was known as the perfect intermeshing of online and offline marketing with social campaigns possibilities, engrossing the interested audiences in an amazing storytelling experience, and the process, enhancing the marketing value.
Stranger Things, a Netflix original, was made, and it turned out to be the most popular digital original series, which had its brand marketing collaborator as Eggo using social campaigns. A new product line coming from Kellogg’s, Eggo is known for its frozen waffle, and then in the show, one of the lead characters is seen wolfing them down, which will give Eggo an immense brand exposure using social campaigns. Kellogg’s team placed an exceptional team of Twitter experts to handle further audience conversations and improve the ways of product engagement.
Nusret Gökçe is a name based on a Turkish chef who found Internet fame using a very cleverly designed Instagram campaign called Salt Bae. He is the owner of a famous chain of Turkish steak houses.
The instant virality of the #SaltBae campaign was a social campaign that popularised his chain of restaurants. It helped him in prompting to open such a restaurant in London using many social campaigns. One of the strategic social campaigns using cost-effective promotion by Nusret Gökçe led him to open such a steak restaurant in the heart of London.
There is an athletic clothing retailer based in Vancouver; the concept of Ryu used Instagram Stories and Sponsorship to promote their products along with certain giveaways. Giveaways are a foolproof method that can never fail for the making of marketing and creating engagement. Ryu uses the popular usage of #WhatsInYourBag hashtag to promote all the giveaways and engage the desired target audience. Paid marketing always highlights the giveaway, and then there comes a repeat loop of Instagram Stories segments that helped Ryu to push their marketing goal even further.
The concept of drones has come out relatively new. The popular brands like DJI are consciously under the process of establishing themselves as industry leaders through successful social campaigns and quality content publication. Recently, DJI has introduced its new product, Phantom 4 Pro drone, and it is partnered with reputed Instagram filmmakers to promote the upcoming product. DJI is essentially capitalized under the marks of user-generated content and the power of videos. DJI uses the process of consistently sharing the potential of the name of its flagship products through a process of aggressive video marketing.
These are the few social media campaigns which are suggested by growth hacking agency.