Facebook marketing has changed over the past years and has become one of the strongest digital marketing channels today. Did you know that there are 1.56 billion active users on a daily basis from 2014 – 2018? This is according to a report from DMR.
It is true that huge brands make digital marketing an easy task. However, this is not the case for all marketers and business owners. It is also becoming increasingly challenging to stand out among competitions — the more reason for marketers and business owners to be smart and in tune with the latest technology trends in order to help them achieve success and grow their businesses.
It may seem challenging and tricky at first, but not impossible.
So here are 5 ideas for Facebook Marketing that’s worth a try.
Taking advantage of the Facebook Messenger chatbots
Chatbot is an artificial intelligence (AI) that can be programmed to serve as your Facebook page’s customer service, available 24/7 to attend to your visitor or customer’s needs and inquiries. This kind of messenger platform can also be created to send relevant content and information, making communication easier and more efficient for your business.
Creating a chatbot using MobileMonkey is easier, giving endless possibilities for both your business and customers. According to its CEO, Larry Kim, “Facebook Messenger chatbots are the no. 1 growth marketing channel for the next 5-10 years.”
Target specific audience using audience and page insights
One of the reasons why marketers and business owners should be enthusiastic about Facebook marketing is that it has the ability to specifically target the right audience for your brand. This can be done using Facebook’s audience and page insights, a feature that gives you deeper information on demographics and behavioral data.
Boosting Facebook Page posts to help increase engagement
There is a surefire way to make sure that your content reaches your targeted audience that will cost you $1 a day. Boosting your posts helps your improve the overall image of your page and promote specific posts. This social media marketing strategy allows you to add CTA (call-to-action) buttons on your posts that direct users to your eCommerce website.
Run a simple contest to help boost engagement
Running a contest on Facebook is not a new thing. However, it is proven to boost follower engagement. Running a contest doesn’t have to complicated, a good example is giving a 1-minute book shopping spree for all the book lovers on your page.
Contest mechanics need not be complicated, have your followers like, share, and tag family and friends on your post and choose random winners.
Use emojis on your Facebook marketing posts
According to Mark Irvine, a data scientist, ads with emojis get a higher chance of CTR (click-through-rates), and a report from AdWeek says 92% of online users use emojis because it can help express their feelings accurately. It also adds personality to a post.
Facebook marketing is one of the fastest growing digital marketing channels used by brands nowadays. It is wise to keep on planning and testing different ideas that would work for your business.