Tag Archives: Digital Marketing

Facebook Marketing

5 Ideas For Facebook Marketing Worth A Try

Jul 04, 19
Lillian Sullivan
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Facebook marketing has changed over the past years and has become one of the strongest digital marketing channels today. Did you know that there are 1.56 billion active users on a daily basis from 2014 – 2018? This is according to a report from DMR.

It is true that huge brands make digital marketing an easy task. However, this is not the case for all marketers and business owners. It is also becoming increasingly challenging to stand out among competitions — the more reason for marketers and business owners to be smart and in tune with the latest technology trends in order to help them achieve success and grow their businesses.

It may seem challenging and tricky at first, but not impossible.

So here are 5 ideas for Facebook Marketing that’s worth a try.

  • Taking advantage of the Facebook Messenger chatbots

Chatbot is an artificial intelligence (AI) that can be programmed to serve as your Facebook page’s customer service, available 24/7 to attend to your visitor or customer’s needs and inquiries. This kind of messenger platform can also be created to send relevant content and information, making communication easier and more efficient for your business.

Creating a chatbot using MobileMonkey is easier, giving endless possibilities for both your business and customers. According to its CEO, Larry Kim, “Facebook Messenger chatbots are the no. 1 growth marketing channel for the next 5-10 years.

  • Target specific audience using audience and page insights

One of the reasons why marketers and business owners should be enthusiastic about Facebook marketing is that it has the ability to specifically target the right audience for your brand. This can be done using Facebook’s audience and page insights, a feature that gives you deeper information on demographics and behavioral data.

  • Boosting Facebook Page posts to help increase engagement

There is a surefire way to make sure that your content reaches your targeted audience that will cost you $1 a day. Boosting your posts helps your improve the overall image of your page and promote specific posts. This social media marketing strategy allows you to add CTA (call-to-action) buttons on your posts that direct users to your eCommerce website.

  • Run a simple contest to help boost engagement

Running a contest on Facebook is not a new thing. However, it is proven to boost follower engagement. Running a contest doesn’t have to complicated, a good example is giving a 1-minute book shopping spree for all the book lovers on your page.

Contest mechanics need not be complicated, have your followers like, share, and tag family and friends on your post and choose random winners.

  • Use emojis on your Facebook marketing posts

According to Mark Irvine, a data scientist, ads with emojis get a higher chance of CTR (click-through-rates), and a report from AdWeek says 92% of online users use emojis because it can help express their feelings accurately. It also adds personality to a post.

Facebook marketing is one of the fastest growing digital marketing channels used by brands nowadays. It is wise to keep on planning and testing different ideas that would work for your business.

Digital Marketing

Are You Looking For A Job As Digital Marketing? Here’s Where You Can Find One

Apr 24, 19
Lillian Sullivan
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If there is one thing that everyone out there knows then that is the fact that, without having the right digital footprint, you are going to be unable to promote your business. Whether you are the owner of the business selling products all you are a digital marketer yourselves, you need to make sure that, you’re always going to be able to show people how good your work is.

Are You Advertising Your Own Work?

As digital marketing, looking for a job means that, you are actually going to have to be able to prove what you’re doing. There are multiple digital marketeers is out there that actually have websites and YouTube channels and Facebook pages but are unable to actually book more work. There is a reason why that is. They are not making sure to actually show off their work as good as possible.

Digital Marketing

If you’re looking for a job as a digital marketing there are two different things that you can do. The first ones to actually go and pay a visit to websites like for example DigitalMarketingJobs.com and actually check out exactly what your options are regarding people looking for professionals like you. This is of course a very good way to start things especially if you have never had a very big job as digital marketing before.

How Many Clients Do You Have?

However, if you’re not interested in working for just one particular company and you want to make sure that you’re going to be able to do more things for you and your business and perhaps, you might want to consider finding your clientele on your own. That consists of more than just one client and of course, more than just on jobs.

Digital Marketing

You need to make sure that you’re going to be able to set up your own brand. You will definitely need some social media pages and of course a good website with enough information on digital marketing and exactly why someone might want to hire you. It is essential for you to reach out to other companies and to advertise as much as possible.

Basically, you’re going to be applying your techniques to yourself in order for you to make sure that you’re going to be known to the world. That way, when someone starts looking for you or for additional marketeer in general, there is a pretty good chance that they will stumble upon your website and that they will know you are one of the best.