Tag Archives: ecommerce

5 Important Tips For Ecommerce Companies To Improve Revenue

5 Important Tips For Ecommerce Companies To Improve Revenue

Jun 25, 20
Lillian Sullivan
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If you are into ecommerce business then it is but natural that you will want to take it to the next highest level. Web shops then, can make the most of advice on content marketing and search engine optimization. It can be quite an overwhelming task managing an ecommerce website.

However if strategies for content marketing, SEO, information architecture is effective enough then this could make a big difference. Lots of uncomplicated and easy to adopt, tips, suggestions and strategies are accessible online these days. They are not expensive or difficult either. All that is needed is to learn more about simple tips to improve revenue in an ecommerce business and enjoy huge benefits in return.

The Powerful Seo Tool

SEO is a powerful tool for successful online presence. Clients can multiple in huge numbers. A much more organic traffic gets attracted to the website which in the process helps generate more revenue. SEO company nz YHP indeed has a powerful effect as far as SEO or content marketing is concerned understanding with depth the need of customers to  Boost in online sales is seen as more and more customers get attracted to a well designed site with most relevant and useful content.

These days many ecommerce companies and web stores follow winning strategies to gain success as far as online presence is concerned. Analytics and search data used by success ecommerce companies. An excellent way for ecommerce organizations to inform your strategy to customers is to use analytics and search data. It is obvious that needs of the customer have to be served by the business. So if a proper search data is looked at while building an ecommerce site. However it’s saddening at times when search data is not looked at while building an ecommerce site.

Measure Market Share And Conversion Percentage

Before a content strategy and SEO that is customer centric is formulated, it is advantageous to conduct detailed research first. By studying keywords, key phrases, search terms, it gets easier to uncover what customers are looking for at the search engine.  Better sense of products and services having the biggest demand can be attained by having a look at search volumes. Professional analysis and research on keywords is something every ecommerce business must indulge in. From the analysis done on the web, search data can then be combined with conversion rate data and sales figures. This way, much before implementation of SEO strategy, financial outcomes become easier to predict.

Different kinds of search phrases are used by customers. To get a total estimate on market share, an SEO situational analysis can be done. This can be then benchmarked by marketers by using specific tools to measure market share and measure conversion percentage by sub category and category.

Attain That Realistic Picture First

A much more realistic picture is attained when this is combined with historical profit margins and sales figures in popular categories. You will understand how well the business has been performing and where the business stands. At the same time a search on where opportunities exist can be done, for increasing better market share.  Businesses are able to focus more on segments that perform best and in the process increase sales and reap rich bounty.

Be Customer Focused

Structure of the website and information must always be consumer focused. For a website to be successful enough it has to focus more on the needs of customers. User content can be best uncovered by smart marketers by utilizing search data from the search engine. FAQs and solutions that customers are looking for should be identified first.

By promptly addressing them, visitors to the site enjoy their experience, feed, care for and understand.  When a website deals with their queries and concerns well, customers are sure to feel impressed. It is always beneficial to find out import issues, problems, needs and queries of any prospective customer.  Accordingly an information architecture that is customer oriented can be built. Make sure that navigation of information architecture is easy and effective.

Planning Phase Is Important Hire Experts

It is only in the planning phase that solving critical issues gets easy. During the post production or production phase, generally the top performing business leaders are not in the fire fighting mode.  Without help from a professional consultant in SEO and input from relevant stakeholders, they never rush into planning a website. Professionals carry out comprehensive analysis and keyword research. The planning phase is indeed a great opportunity to find out actual fears and desires of prospective customers.

Data is always the king for any ecommerce company to be successful. To get help, a good move is to hire consultants and experts to access data value. Research conducted by experts does not consume much time. With added revenues and sales they are able to bring much value to any business.

Magento 2

Magento 2 Is Definitely The Best eCommerce Platform Today!

Aug 05, 19
Lillian Sullivan
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Nowadays, billions of eCommerce sales are generated around the globe, which is giving a strong push to startups and retailers to sell their products/services online with an impressive online store. Nevertheless, developing their online store with just about any platform is one of the biggest mistakes they can make. There are several different platforms available today which include BigCommerce, Magento, Shopify, or WooCommerce. So, if you are an entrepreneur who wants to start with their online business by putting all of your money, it is imperative to choose the best platform to get started with!

Magento has proved as the most promising platform for startups and there are various reasons behind it. it is not only easy-to-use but quite affordable, too. Furthermore, it is enriched with a lot of amazing features that can help businesses maximize their sales in every possible way.

Below is how Magento 2 can help you boost your business startup with incredible prospects.

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  • Flexible and Open-source

Available in two different versions, Magento Enterprise and Magento Community, the platform is free to use. Depending on your business needs, you can opt for any of the versions and leave everything on the Magento developers. You would require a team of professional developers who can adapt the platform and customize the code to design your website the way you want it to be.

  • Cost-Effective Development

With no major expenses in purchasing the licenses, you can enjoy easy access to a user-friendly Magento store at the most affordable rates. All you have to do here is to pay for the development costs and its integration with the latest technologies to the professional team of developers. Check out https://dbmanagers.com for more details.

  • Makes Your Online Existence Robust

Creating a web store will certainly not make any sense if it is not visible in the search rankings. Your web store will have more market outreach once it gets properly optimized for search engines and ranks higher in the search results. Magento 2 completely takes care of the SEO aspect.

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  • Easy and Quick 3rd Party Integration

3rd party integration has never been this easier as it is now with Magento 2 version. For integrating your store with Google Analytics for analyzing the Web traffic to different payment gateways like Amazon Pay, PayPal or Google Pay, expert developers can do a lot more with Magento 2!

These are some of the vital reasons as to why your online startup can achieve amazing results with Magento 2. Besides making your online store diverse, user-friendly and secure, it will also boost your site’s SEO. Above all, Magento is cost-effective, which makes it suitable for your budget, too!