Monthly Archives:June 2020

5 Important Tips For Ecommerce Companies To Improve Revenue

5 Important Tips For Ecommerce Companies To Improve Revenue

Jun 25, 20
Lillian Sullivan
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If you are into ecommerce business then it is but natural that you will want to take it to the next highest level. Web shops then, can make the most of advice on content marketing and search engine optimization. It can be quite an overwhelming task managing an ecommerce website.

However if strategies for content marketing, SEO, information architecture is effective enough then this could make a big difference. Lots of uncomplicated and easy to adopt, tips, suggestions and strategies are accessible online these days. They are not expensive or difficult either. All that is needed is to learn more about simple tips to improve revenue in an ecommerce business and enjoy huge benefits in return.

The Powerful Seo Tool

SEO is a powerful tool for successful online presence. Clients can multiple in huge numbers. A much more organic traffic gets attracted to the website which in the process helps generate more revenue. SEO company nz YHP indeed has a powerful effect as far as SEO or content marketing is concerned understanding with depth the need of customers to  Boost in online sales is seen as more and more customers get attracted to a well designed site with most relevant and useful content.

These days many ecommerce companies and web stores follow winning strategies to gain success as far as online presence is concerned. Analytics and search data used by success ecommerce companies. An excellent way for ecommerce organizations to inform your strategy to customers is to use analytics and search data. It is obvious that needs of the customer have to be served by the business. So if a proper search data is looked at while building an ecommerce site. However it’s saddening at times when search data is not looked at while building an ecommerce site.

Measure Market Share And Conversion Percentage

Before a content strategy and SEO that is customer centric is formulated, it is advantageous to conduct detailed research first. By studying keywords, key phrases, search terms, it gets easier to uncover what customers are looking for at the search engine.  Better sense of products and services having the biggest demand can be attained by having a look at search volumes. Professional analysis and research on keywords is something every ecommerce business must indulge in. From the analysis done on the web, search data can then be combined with conversion rate data and sales figures. This way, much before implementation of SEO strategy, financial outcomes become easier to predict.

Different kinds of search phrases are used by customers. To get a total estimate on market share, an SEO situational analysis can be done. This can be then benchmarked by marketers by using specific tools to measure market share and measure conversion percentage by sub category and category.

Attain That Realistic Picture First

A much more realistic picture is attained when this is combined with historical profit margins and sales figures in popular categories. You will understand how well the business has been performing and where the business stands. At the same time a search on where opportunities exist can be done, for increasing better market share.  Businesses are able to focus more on segments that perform best and in the process increase sales and reap rich bounty.

Be Customer Focused

Structure of the website and information must always be consumer focused. For a website to be successful enough it has to focus more on the needs of customers. User content can be best uncovered by smart marketers by utilizing search data from the search engine. FAQs and solutions that customers are looking for should be identified first.

By promptly addressing them, visitors to the site enjoy their experience, feed, care for and understand.  When a website deals with their queries and concerns well, customers are sure to feel impressed. It is always beneficial to find out import issues, problems, needs and queries of any prospective customer.  Accordingly an information architecture that is customer oriented can be built. Make sure that navigation of information architecture is easy and effective.

Planning Phase Is Important Hire Experts

It is only in the planning phase that solving critical issues gets easy. During the post production or production phase, generally the top performing business leaders are not in the fire fighting mode.  Without help from a professional consultant in SEO and input from relevant stakeholders, they never rush into planning a website. Professionals carry out comprehensive analysis and keyword research. The planning phase is indeed a great opportunity to find out actual fears and desires of prospective customers.

Data is always the king for any ecommerce company to be successful. To get help, a good move is to hire consultants and experts to access data value. Research conducted by experts does not consume much time. With added revenues and sales they are able to bring much value to any business.

7 Ways To Reduce Cyber-Attacks Vulnerability

7 Ways To Reduce Cyber-Attacks Vulnerability

Jun 23, 20
Lillian Sullivan
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Ever since the evolution and growth of the internet, cyber-attacks have been a problem for most websites. Hackers and other cyber-criminals constantly try to look for sites with security holes and exploit them to their benefit. Websites have been paying a lot of attention and spending a lot of money to deploy the latest security tools to keep their data safe. However, as the adage goes – prevention is better than cure, preemptively identifying and patching the security vulnerabilities is better than fighting a virus or malware. Today, we will look at seven ways to reduce cyber-attack vulnerabilities.

1. Look For Vulnerabilities Yourself

Most businesses deploy the latest security tools to fend off viruses and malware the moment they enter the system. While this keeps the server secure, a more pre-emptive approach of identifying vulnerabilities and dealing with them can ensure that these attacks don’t happen in the first place.

2. Set Up A Firewall And Install The Latest Antivirus And Antimalware Tools

A firewall is an additional line of defence between cyber-threats and your server. All traffic to and from your server passes through the firewall. This makes it easier to block a virus or malware from entering your server. Also, if some malicious code manages to get past the firewall, then the antivirus/antimalware can weed it out.

SiteLock Security is a great platform for website security. It offers a 360-degree site scan, vulnerability testing, firewall, and removes malware efficiently. It is an effective cloud-based site security software that also helps keep Distributed Denial of Service (DDoS) attacks at bay.

3. Consider Using A Virtual Private Network (Vpn)

A VPN is a virtual private network built across a public network. When a user accesses a server via a VPN, he can securely exchange data like in a private network. This is a great option for businesses with multiple remote-working employees. Sensitive business data can be securely exchanged over a VPN without the fear of getting hacked.

4. Incorporate A Two-Factor Authentication Protocol

Whether it is a website user or your employees accessing data on your server, another place where hackers try to gain access is by cracking the password of the user. Two-factor authentication adds another layer of security by sending a dynamically generated code to the mobile phone of the user. This makes it impossible for hackers to gain access via this route.

5. Regularly Audit Your Security Protocols

Hackers are constantly trying to come up with different ways to gain access to servers. Hence, as a site owner, you need to constantly review your security protocols to ensure that you are a step ahead. Employ the services of a cybersecurity expert who is aware of the latest data breaches and can ensure that your server is adequately protected.

6. Create Strong Passwords

We live in the age of passwords. Each individual has dozens of online accounts and needs to remember dozens of passwords. Hence, many people tend to either use easy-to-remember passwords or use the same password across all accounts. This is a potential security threat since hackers are also aware of this behaviour. Therefore, ensure that you and your employees create strong and unique passwords to access your server account.

7. Create A Culture Of Secure Practices Within Your Organization

A hacker can gain access to your server either by exploiting a technical loophole or by luring an employee to share his user id and password (like email phishing). Hence, it is important to create a culture of secure practices within the organization so that employees are aware of the potential ways in which they can be targeted too.

Summing Up

Remember, if there are vulnerabilities to be exploited that sooner or later some hacker or virus will use it to cause havoc on your site. Hence, it is important to ensure that you deal with these vulnerabilities as soon as you can. Follow the steps mentioned above, and create a safer environment for your server. Good Luck!

Difference Between Linux Vps Hosting And Windows Vps Hosting

Jun 03, 20
Lillian Sullivan

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The operating system of your VPS server plays a crucial role in its performance and server management. It is an important decision and must be taken after careful consideration of various aspects. There are two operating system options available in VPS Hosting – Windows and Linux VPS with each offering certain advantages and disadvantages. Today, we will talk about the difference between the two and help you make a decision.

VPS Hosting is a hosting service wherein your website is stored on a virtual server. The web host creates multiple virtual servers by dividing a physical web server using virtualization. Each virtual account enjoys account isolation and dedicated resources, making it a powerful hosting option for websites. VPS Hosting offers the benefits of a dedicated server without burning a hole in your pocket.

Difference Between Linux Vps Hosting And Windows Vps Hosting

Feature Linux VPS Hosting Windows VPS Hosting
Cost Being an open-source operating system, Linux free. Hence, Linux VPS Hosting plans are cheaper than Windows VPS Hosting plans. Windows, being a commercial operating system, comes at a price. Hence, these plans are costlier than Linux VPS plans.
Usability Linux VPS servers are a good fit for websites that do not have high-end functionality requirements from the server. Windows VPS servers can be used for highly specialized tasks and hence the higher price tag.
Language Support With Linux, you can choose from a wide range of coding languages like Ruby on Rails,  PHP, CGI, Perl, etc. this adds to the flexibility of the operating system and is less restrictive as compared to Windows. With Windows, you have the option of using ASP and ASP.NET to create your website. If you want to create a site based on Microsoft software, then a Windows VPS is a good choice. However, for other languages, you will need to create exceptions.
Ease of Use Linux requires a certain level of technical expertise to run and manage the VPS. However, if you have the required knowledge, then a Linux VPS is easier to use than a Windows VPS. With Remote Desktop access, you can run and manage your VPS from anywhere without requiring any technical expertise.


Summing Up

As you can see, Windows and Linux VPS Hosting are suited for different hosting requirements. Therefore, choosing the right one depends upon the hosting requirements of your website. Before you make the decision, assess your site and look for features that can help you run and manage things efficiently. Most people have used a Windows computer in their life, and hence a natural preference towards a Windows VPS is obvious. However, it is important to remember that web hosting is different from regular computer use and requires certain functionalities that you have never used before. Research well, talk to the hosting provider and consider all aspects before you buy the VPS. Remember, this is an important decision and will determine the way you manage the VPS and your website. Good Luck!