Monthly Archives:September 2019

How Smart Web Hosting Companies Keep Their Customers Engaged?

Sep 05, 19
Lillian Sullivan
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All industries need to understand the importance of keeping their current customers happy. In the last few years, there has been an increase in demand for higher standards of customer service in the web hosting sector. The advent of cloud hosting and specialized web hosting for niche platforms such as WordPress, as well as the demand for higher bandwidth and higher data storage, has increased the number of players in this industry. Consequently, the niche of web hosting is becoming increasingly competitive.

With the introduction of cloud hosting, small and medium-sized hosting companies should do everything possible to increase and diversify their offers to compete with large corporate brands. Meanwhile, the VPS server hosting also becomes essential for every business. What strategies should your hosting company take to remain competitive, keep its current customers and gain new customers?

Understanding Customer Needs

Every small business’s site has different needs than membership, portfolios, and e-commerce sites. These business owners may need some help to understand their hosting requirements. If your employees can talk about the various options available based on the specific needs of the business, the greater the likelihood that the client will choose a package that will work for him from your company. The better the solution they choose works for them, the more likely they are to stay with your company. Potential customers and businesses want to immediately see what is included in the web hosting package, what it covers and what does not.

Most small businesses do not have time to go through many options for web hosting. They need to know the type of hosting that they receive, the availability of storage space, mail services, uptime and the ratio between the number of domains, subdomains and a shared hosting package. The clear and concise packaging of the web host is a sign that the web host has done his/her homework regarding customer expectations. Service offerings should be stated in a clear and obvious way. Navigation and moving around the site should be logical. If potential clients cannot easily navigate the site, they will simply switch to a hosting service with greater transparency.

Customer Support

The quality of customer support is often referred to as pro or con in company reviews, depending on whether the service is perceived as good or bad. With technology advancing at an incredible pace, keeping up with it has become on its own. Hosting companies are more aware of the latest trends and should be able to communicate with their less technical customer base to constantly meet the needs of their business. Practical customer service will include telephone access, personal online chat, and quick email or help desk. For many web hosting providers, purchase decisions are made in minutes. Poor customer service during the sales phase indicates that too many potential buyers experience poor technical support in the future.

Reliable and Professional Technical Team

Speaking of technical support, professionalism and reliability are important for all companies in responding to problems and customer complaints. More than ever before, the web hosting industry must be at the top of its game. There are so many problems that can affect a company’s website that many business owners do not understand because they are not very technical. They rely on your company’s support team to help them understand what is happening, why it is happening, and how it can be resolved. The faster the problems are solved correctly, the better the chances that your customers will be satisfied, the higher the likelihood that they will send your company to others, and the longer they stay in your company. It is this level of support that will contribute to higher customer retention and, most often, an increase in the number of successful referrals.

Transparency and Honesty

In web hosting industry, it is more important than ever to be transparent and honest with your client base, as their hosting needs to be changed, while their business is growing. The last thing you want to do is dishonest the advertised hosting package that you sold to them and pretend that it does more than it does. It is better to be ahead and explain in layman terms, especially for non-technical customers, which package is best suited to their needs, even if it means that they will have to spend more money than they expected.

Communicate With your Client and Inform Them About It

If there has been a change, update or downtime on the hosting platform, your customers should know about it. Send them a reminder or message on your website when these events occur. If your client has problems or concerns, be honest about the time it takes to resolve. Keeping your customers with your hosting company begins with taking care of them and their needs. You take care by providing excellent customer and technical support, clearly communicate with them and correctly and quickly solve your problems or problems. Intelligent web hosting companies retain their customers by introducing a consistent and stable communication channel that promotes transparency and efficient customer service.

Conclusion

As the demand for higher-quality services on the Internet and web hosting continues, only reputable web hosting providers can provide their services. They can maintain high customer satisfaction and increase customer acquisition. So, buy hosting services and keep performance of your company high.

Pinterest

Top 7 Pinterest Tips And Tricks

Sep 02, 19
Lillian Sullivan
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Pinterest has become one of the most important parts of social media.  However, it has become one of the most misunderstood social media sites at the same time.  Today let’s look at how your organization can benefit from Pinterest tips for a site which has more hits per day than Twitter, LinkedIn and Facebook combined.

You may have heard that Pinterest is a site built for women, or that Pinterest is all about hobbies.  I wonder if you have heard the truth about Pinterest, that is, did you know it is the hottest visual search engine on earth, or that more and more people use it for product and service comparisons.  There is more too; Pinterest can link you to anything from videos to blogs to website pages and yes even Facebook pages!

So let’s look at some great tips for using Pinterest to help your organization with backlinks, SEO and Keyword exposure and help you integrate Pinterest into your social media marketing:

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Top 7 Pinterest Tips and Tricks

  • The first of the Pinterest tips is to pin as many pictures that relate to your website and your product, service or mission as possible. The more pictures you pin that relate to your ideas and your organization in a way that more people will be attracted to your Pinterest boards.
  • The second tip is to link the URL of each picture you pin to your Pinterest boards to a page in your website, or a particular cause report page or a video, even a Facebook landing page. It is the URL link that makes Pinterest an effective marketing tool.
  • Any list of Pinterest tips would be incomplete if it did not mention SEO. You can SEO each picture within the world of Pinterest by captioning each picture with Keywords and Pinterest even allows hash tags (#) for increased search results within Pinterest.
  • Another tip is to SEO each board. Under the board description itself, you should fully explain the boards, making sure to pay attention to SEO within the explanation, then list the keywords at the end of the explanation with hash marks (#) for maximum exposure to both Pinterest search engines and outside search engines as well.
  • Pinterest tips to further promote SEO can go even deeper in to your website SEO strategy. Using the data from each page in your website, create a board on your Pinterest site with description and keywords that match, and link each picture on each board to the page with corresponding data in your website.
  • One of my favorite tips is built right into the Pinterest basic commands. It is a tip that helps coordinate your entire social media network into a click generating machine.  Each time you pin a new picture you are given the opportunity to tweet about it directly.  Click yes tweet, and then insert a custom message before the link Pinterest pre-generates for you.  This will encourage your Twitter followers to visit your new pin and your Pinterest boards and site by default!
  • My favorite Pinterest tip of all is another one Pinterest offers as a basic tool, the Pin It button. Install this Pin It button on your Chrome Tool Bar and you can automatically pin any picture on any site you are visiting.  If you see a picture you like on a site you are visiting click the Pin It button and all available pictures on that site come up, pick the picture you want and click the Pin It symbol.  Then Pinterest gives you the option to pin that picture to whichever of your boards you want.  Later you can optimize the pin with the methods listed above.

Bonus:  Make sure to install a Pin It button on your website to make it as

simple as possible for others to pin pictures from your website to their Pinterest Boards.  If they have not read the tips above, and they are among the 99% who simply pin pictures they like to their boards, the picture they pin from your website will be URL back linked to your website!

Please, help us all. Pinterest is very new, if you have learned more Pinterest tips and tricks, then list them in the comments below and help us all!   As this amazing marking tool, Pinterest, grows and shapes the marketing landscape of the Internet, let’s all grow our knowledge together!